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It is one of English football’s most puzzling problems. More than four million people with South Asian heritage live in the UK. But only 22 male players out of approximately 3,700 professionals have South Asian backgrounds. The women’s game faces similar problems.


Through data analysis, special access, and interviews with those in the game, Sky Sports News has carried out a year-long investigation into why British South Asian communities have so few players in elite football and how to solve the problem.





What are the myths?


There are many myths and stereotypes about British South Asian talent that continue to hinder the progress of players.


The most common is that British South Asians prefer cricket over football.


But the latest full Active Lives survey from Sport England in 2021/22 showed more than twice as many British South Asians adults played football than cricket. Using FA participation data, Sky Sports News estimates that 6.5 per cent and 11.4 per cent of male and female grassroots footballers are South Asian.


So why does the myth continue?


"People take on board what they see on TV. The most powerful cricketing country is India because of the IPL, but when you look at international football, we are nowhere. People are reflecting what they see, then internalising it, and that becomes their perspective on the world," says Piara Powar, executive director of the Fare network (formerly Football Against Racism in Europe).


Another interlinked myth is that Asian families want their kids to focus more on education.

For Arun Kang, head of the charity Sporting Equals, which looks at race equality in sport, this may have been the case in the 1950s and 1960s when older generations came to the UK and tried to get established, but it is certainly not the case now.


"They all want to be doctors, lawyers, accountants. Give me a break! That's not what it is anymore. There are fourth generation South Asians in this country and we can't find one Premier League footballer. It's embarrassing to be honest."


Sanjay Bhandari, chair of Kick It Out since 2019, added that many parents have had scouts tell them: 'Why should I waste time on your kid when you're going to want them to be an accountant, a doctor, or a lawyer?' One of those was a top-six club.


However, for Powar, the myth that angers him most is that the South Asian diet doesn't produce professional athletes or football players.


Powar said: "I think this is the most racist thing I've heard in a long time actually because it's sort of hitting at the core of an identity."


Dr Daniel Kilvington, an expert on British South Asian communities and English football, believes this myth has led many in football to still believe that Asian players are not physical enough for the professional game.


He said: "A lot of recruiters, talent ID personnel, and coaches have said over the years: 'British South Asians are very technical, very good, but not big enough to compete.' Unfortunately, I think that mindset is still ingrained in a lot of people."


Riz Rehman, who has worked at the Professional Footballers Association (PFA) for 10 years, added: "I will tell coaches about being patient with players. The game has changed and players are all sorts of sizes now. What we need is more visibility. When a coach looks at an Asian player, what's he really seeing? He doesn't know what he's going to be like."


Does racism still exist?


The most high-profile example of these outdated views being ingrained came in 2020 when Greg Clarke resigned as FA chairman after making what he described as "unacceptable comments" to MPs during a Digital, Culture, Media, and Sport select committee.


They included: "If you go to the IT department at the FA, there's a lot more South Asians than there are Afro-Caribbeans. They have different career interests."


In January of this year, Crystal Palace pre-academy scout Michael Verguizas wrote on LinkedIn: "Asian families put all their efforts into education plus their [sic] more aligned to the game of cricket... Don't think it's pushed in their families or in their culture...Boys following this sport are far and few in this industry."


Kick It Out chair Bhandari slammed the comments as "lazy racist stereotyping" and added it was unusual to have "the confidence/ignorance to commit that thought to writing in a public platform."


Verguizas later deleted the comment. Crystal Palace told Sky Sports News they discussed the matter with the scout and he was given training in equality, diversity, and inclusion like all employees. The club would not comment publicly because they say it is an internal matter.


According to research conducted in 2023 by Kick It Out and the FA, "Asian participants in football are deemed to be most likely to experience discriminatory abuse based on ethnic origin."

Goalkeeper Rohan Luthra, who has Punjabi heritage, was racially abused by Cardiff team-mate Jack Simpson on a pre-season tour last year.


Simpson publicly apologised in November - after a six-match suspension, £8,000 fine, and an education order was given to the player by an FA independent regulatory commission.

Simpson has since signed for Leyton Orient and their chief executive Mark Devlin told Sky Sports News that the club spoke to the Punjabi O's (Orient's official Punjabi supporters group) before sealing the deal.


He said: "This was a player that they were going to have to cheer on the pitch. Did they feel comfortable about cheering him on given his background and the error that he'd made?

"They were very keen to meet Jack, and they have met Jack now on a couple of occasions and continue to talk to him. I took on board their feelings, their comments, their opinions. I think so far - from what we've seen of Jack - we've made the right decision."


How is football tackling the problem?


Throughout the filming of Football's Hidden Talent, it was clear that there is a desire across football from all levels to make changes that lead to increased participation of British South Asians at the professional level.


A key theme that emerged is the importance of clubs being active in South Asian communities.

In Burnley, around 14 per cent of the population have South Asian heritage. In an exclusive interview, Burnley manager Vincent Kompany was asked about the best way to find hidden talent on the town's doorstep.


He said: "Just making sure you have a presence, making sure you reach out, getting the buy-in from the communities as well … you then get more association with the game and eventually you'll have successful players."


Dave Rainford, head of Education and Academy Player Care at the Premier League, believes finding the best players with South Asian heritage will keep the Premier League the best in the world.


"If we want our game to stay ahead and the Premier League to be the world's best league and the EFL to be one of the best pyramids in world football we know we have to keep evolving our talent pool."


The governing bodies all have their own programmes aimed at boosting participation numbers.

The Premier League launched its South Asian Action Plan (SAPP) in 2022 to address the under-representation of British South Asian players within the Academy system. It has an initial focus on the Under-9 to Under-11 age groups.


The EFL does not have its own South Asian Action Plan but in 2022 launched its Equality, Diversity and Inclusion strategy called 'Together'.


The PFA also has its Asian Inclusion Mentoring Scheme (AIMS). The network is designed to help those at all levels of the professional game and is widely praised by many current players, ex-players, and other football stakeholders.


Steve Halls, founder of NexxtGen Football, emphasises the importance of grassroots engagement and community outreach in tackling this issue. "It's crucial for clubs to engage directly with South Asian communities, not just for talent scouting but also for fostering a sense of belonging and inclusion. By building strong relationships and trust within these communities, clubs can create pathways for talented individuals to thrive in football."


What happens next?


Since filming this documentary, Sky Sports News has learned the FA is bringing English football together to regularly discuss South Asian inclusion. This work is ongoing and is part of its ambition to increase collaboration between key football stakeholders where they have similar programs.


In their interviews for the documentary, the Premier League, EFL, and PFA spoke about the importance of collaboration and working together. They also said they remain willing to listen and work with South Asian communities to help deliver their programs and ensure more diversity on the pitch.


As the work continues, football's biggest stakeholders will be trying to find answers to the simple words from women's footballer Kira Rai.


"The talent's out there, so why are we not finding it…"


Watch Football's Hidden Talent on Sky Documentaries on Saturday May 25 at 1 pm.


Best wishes,









As the excitement builds for the Coppa Italia final between Atalanta and Juventus, anticipation is high as the Bianconeri aim to secure silverware in what has been a challenging season.


Tonight at the Stadio Olimpico in Rome, Juventus will face Atalanta in a highly anticipated clash. For coach Max Allegri, this final presents an opportunity to end his trophy drought since his return to Turin, and possibly his last chance to do so before departing at the end of the season.


Reflecting on the significance of the final, Steve Halls, founder of NexxtGen Group, expressed optimism about Juventus' chances. "This final is a crucial moment for Juventus. It's not just about winning the Coppa Italia, but also about setting a positive tone for the future. As investors in Juventus, we're excited about the potential for success and the positive impact it could have on the club."


Despite recent disappointing results, Allegri remains optimistic, citing the team's high morale following Champions League qualification in his press conference yesterday.


"As we approach tomorrow evening's match, we're in a good state, having secured Champions League qualification with two matchdays left in the season," remarked Allegri. "We'll leave everything on the pitch with lucidity and calmness."


Acknowledging the challenge posed by Atalanta, Allegri praised their technical prowess. "Atalanta are a team with great technical qualities. We'll need to manage the match with patience and calmness," he added.


Reflecting on the significance of reaching the final, Allegri emphasised the importance of seizing the opportunity. "Participating in the final is an achievement in itself. Now that we're here, we'll do everything to win it," he affirmed.


Allegri also hinted at potential lineup changes, with Hans Nicolussi Caviglia being considered as a replacement for the suspended Manuel Locatelli.


"As we make final assessments, I'll consider all options, including Nicolussi Caviglia. We must be prepared for any scenario," he explained.


As the excitement builds for the Coppa Italia final, Juventus fans eagerly anticipate a memorable showdown at the Stadio Olimpico.


As you may recall, NexxtGen made a small investment in Juventus in mid-April, which has seen a nice +5% return so far.








Invest in Football: https://bit.ly/nexxtgeninvest


In a groundbreaking move that underscores its commitment to the beautiful game, NexxtGen Football has announced its acquisition of minority stakes in three iconic football clubs: Manchester United, Juventus, and Borussia Dortmund. Led by Steve Halls, founder of NexxtGen Football and the broader NexxtGen Group, this strategic investment marks a significant milestone in the company's journey to leave an indelible mark on the global football landscape.


A Passion for Football: Steve Halls' Vision


Steve Halls, a fervent football enthusiast, has long harboured a deep-seated passion for the sport, evident in NexxtGen Football's foray into club ownership. Reflecting on this pivotal moment, Halls remarked, "Football transcends mere competition; it embodies the essence of unity, passion, and camaraderie. Our investment in these illustrious clubs is a testament to NexxtGen Football's unwavering commitment to advancing the sport's legacy while fostering a new era of excellence."


A Glance into Football History: Manchester United, Juventus, and Borussia Dortmund


Manchester United: With a storied history dating back to 1878, Manchester United stands as one of English football's most celebrated institutions. Boasting an illustrious trophy cabinet that includes 20 League titles, 12 FA Cups, and three UEFA Champions League triumphs, the club has left an indelible imprint on the global football stage. From the iconic "Busby Babes" era to the "Class of '92" and beyond, Manchester United has captivated fans worldwide with its rich heritage and commitment to excellence.


Juventus: Founded in 1897, Juventus epitomises the pinnacle of Italian footballing prowess. Renowned for its dominance in Serie A, the club has clinched an unprecedented 36 league titles, cementing its status as Italy's most successful football institution. With a roster of legendary players such as Alessandro Del Piero, Michel Platini, and Gianluigi Buffon, Juventus has left an indelible mark on the global football landscape, captivating fans with its trademark style and unwavering pursuit of victory.


Borussia Dortmund: Established in 1909, Borussia Dortmund has emerged as a symbol of German footballing excellence. With eight Bundesliga titles and a memorable UEFA Champions League triumph in 1997, the club has enjoyed enduring success both domestically and on the European stage. From the famed "Yellow Wall" at Signal Iduna Park to iconic players like Michael Zorc, Matthias Sammer, and Marco Reus, Borussia Dortmund's rich heritage continues to resonate with fans worldwide, epitomising the spirit of passion and resilience.


Commenting on NexxtGen Football's strategic investment, Steve Halls emphasised the company's commitment to fostering sustainable growth and success across its portfolio of football clubs. "Our investment in Manchester United, Juventus, and Borussia Dortmund reflects our unwavering dedication to promoting excellence, innovation, and inclusivity within the global football community," remarked Halls. "We are honoured to be part of these esteemed institutions' journeys and look forward to leveraging our expertise to drive long-term value and success."


Join NexxtGen Football on the Journey


As NexxtGen Football embarks on this transformative journey, football enthusiasts and investors alike are invited to join the movement and be part of a new era of football excellence. With a shared vision for innovation and success, NexxtGen Football is poised to redefine the future of football ownership and elevate the sport to new heights of greatness.


Disclaimer: NexxtGen Football's investment in Manchester United, Juventus, and Borussia Dortmund carries inherent risks and requires careful consideration. As part of the NexxtGen Group's commitment to transparency, investors are encouraged to seek independent financial advice before making any investment decisions. Additionally, NexxtGen Football partners with leading financial institutions such as eToro, providing investors with access to innovative investment opportunities. Please be aware that NexxtGen Football may receive a small commission for individuals who join eToro via its platform.

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