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The UEFA Pro Licence is the highest coaching qualification in European football. It’s the essential requirement for managing in the Premier League, Championship, Champions League, and top leagues around the world. But more than that, it’s a deep dive into football leadership, tactical innovation, and cultural influence.


This isn’t about planning sessions — it’s about shaping clubs, leading organisations, and building elite environments where footballers thrive and win.


“UEFA Pro isn’t about learning the game. It’s about shaping it.”

📚 Course Summary at a Glance


  • 🏫 Delivered by national FAs (like The FA) with UEFA oversight

  • 📈 Emphasis on leadership, culture, club-wide philosophy, and high-performance environments

  • 🎥 Real-world assignments with senior teams, including match analysis

  • 📊 Extensive focus on media management, club governance, and strategy

  • 🕐 Over 250+ contact hours, spread across 12–18 months


📝 Admission is highly selective — typically for those already working in senior professional football or elite youth academies.


🔍 What You’ll Master on the UEFA Pro Licence


🧬 Creating a Club-Wide Identity


You’ll learn how to create a football philosophy that runs from top to bottom:


  • Style of play across all squads

  • Integrated recruitment strategies

  • Youth-to-first team progression planning

  • Balancing performance and player development


“It’s not just a way of playing. It’s a way of being.”

🧠 Advanced Leadership & Decision Making


You’ll explore what it takes to lead in high-pressure, high-stakes environments:


  • Managing players, staff, boards, owners and fans

  • Handling conflict and team dynamics

  • Making decisions under intense scrutiny

  • Building and protecting a winning culture


🗣️ You’ll learn directly from Premier League and international managers through guest lectures and case studies.


🎯 Tactical Strategy at the Elite Level


UEFA Pro coaches are tactical architects:


  • Master team strategy vs team identity

  • Develop counter-strategies for elite opponents

  • Lead pre- and post-match analysis with full support staff

  • Integrate video, data analytics, and GPS/tech to support decisions


📽️ You’ll present analysis of full matches — your own and others — and justify tactical decisions with evidence.


📰 Media, Branding & Club Representation


In the modern game, managers are brand ambassadors as much as tacticians:


  • Conduct mock interviews and press conferences

  • Learn to shape narratives and protect your team

  • Manage crisis comms and club PR expectations


“If you can’t control the story, the story will control you.”

🧑‍💼 Working with Club Boards & Technical Directors


This qualification prepares you to operate within football institutions:


  • Align with board expectations and KPIs

  • Deliver long-term planning to suit business models

  • Work collaboratively with Sporting Directors and recruitment teams


💼 You’ll complete case studies, strategy papers, and real-life scenarios to prove your ability.


Assessment & Mentorship


  • 🎥 Submit coaching footage, tactical presentations, and leadership reflections

  • 📈 Assessments are built around your own real-world coaching environment

  • 🤝 Ongoing mentorship from Pro Licence tutors, Premier League managers, and performance experts

  • 🎓 Final assessment may include a club presentation, philosophy delivery, and tactical model explanation


🌍 Why UEFA Pro Licence Matters


The UEFA Pro Licence proves that you are ready to:


✅ Lead senior professional teams

✅ Operate in top-tier domestic and international competitions

✅ Create and manage a football philosophy across departments

✅ Navigate elite pressure while inspiring world-class performance

✅ Be the face, voice, and heartbeat of a professional football club

“With this badge, you’re not just coaching the team — you’re shaping the future of the club.”

From Grassroots to Greatness


Steve Halls is an FA qualified football coach offering consultancy, talent identification, mentoring and player representation in Cheshunt and the surrounding areas. In today’s connected world, Steve can offer his services to players, clubs, and organisations across the globe. From grassroots foundations to elite pathways, Steve brings insight, professionalism, and a clear player-centred approach that turns potential into performance.













The FA Level 2 in Coaching Football—now rebranded and aligned with the UEFA C Licence—is a major step up from the foundational Level 1 qualification. It’s where theory meets practice, and where a coach transforms from a session facilitator into a true developer of players.


This course challenges coaches to deepen their understanding of the game, refine their practice design, and build a philosophy that drives long-term development.


"Level 1 gives you the tools. Level 2 teaches you how to use them with purpose."

🎯 Course Overview at a Glance


  • 📚 3 core phases: Understanding the Game, Designing Practices, Connecting with Players

  • 💻 Delivered as a blend of online learning and in-person practical workshops

  • 🧠 Supported by FA mentors throughout your journey

  • 🕐 Around 60 hours of guided learning

  • 🧱 Builds directly on the FA Level 1 (Introduction to Coaching Football)


🔍 What You’ll Learn – Key Focus Areas


📖 Understanding the Game in More Depth


This course dives deeper into the game’s principles:


  • In-depth exploration of attacking, defending and transition phases

  • Recognising player behaviours in various tactical moments

  • Understanding positional play and team structure in different formats (5v5 to 11v11)


“To coach the game, you must first see the game.”

🧱 Designing and Delivering Effective Practices


It’s not just what you coach, it’s how you coach it:


  • Practice types: opposed vs unopposed, conditioned games, skill zones

  • Designing sessions to recreate real-game situations

  • Adapting practices for individuals, units, and teams

  • The art of "coaching on the grass" – where delivery, timing, and intervention meet


🧠 Learn to scaffold sessions to challenge and stretch players while maintaining enjoyment.


🗣️ Connecting with and Developing Players


You’ll learn how to shape the player and the person:


  • Managing mixed ability and motivation within your squad

  • Encouraging autonomy and decision-making in young players

  • Building positive relationships and psychological safety

  • Introduction to leadership and emotional intelligence


“Great coaches don’t just deliver sessions. They build belief.”

🔄 In-Game Application & Matchday Coaching


Your ability to read, react, and influence on matchday matters:


  • Developing matchday routines and responsibilities

  • Recognising trends and making in-game adjustments

  • Supporting players through tactical shifts and momentum swings


🎥 Many courses include video analysis elements to sharpen tactical awareness.


🪜 Your Development Journey


The UEFA C Licence isn't an endpoint – it’s a launchpad:


  • Prepare for the UEFA B Licence or bespoke CPD opportunities

  • Reflect on your personal coaching philosophy and style

  • Build a portfolio that includes video, session plans, and observations


🧭 You'll leave the course with a clear action plan for long-term growth.


🧠 Mentor Support and Peer Collaboration


  • 🙌 FA tutors provide personal feedback throughout your journey

  • 💬 Join a community of ambitious coaches to share and discuss ideas


  • 📈 Receive tailored insights to improve session design, communication, and player outcomes

“A coach without reflection is a coach without direction.”

🌍 Why This Qualification Matters


Holding the FA Level 2 / UEFA C Licence positions you as a credible, reflective, and development-minded coach. You’ve demonstrated the ability to:


✅ Plan and deliver advanced sessions

✅ Support the long-term development of individuals

✅ Adapt and problem-solve under pressure

✅ Develop a philosophy with structure and integrity


Whether working with grassroots teams or aspiring professionals, this qualification gives you the technical and tactical depth to truly influence the game.


Experience You Can Trust

Steve Halls is an FA qualified football coach offering consultancy, talent identification, mentoring and player representation in Cheshunt and the surrounding areas. In today’s connected world, Steve can offer his services to players, clubs, and organisations across the globe. Whether you're local or international, you’ll benefit from a coach who brings grassroots knowledge with global insight.













The FA Introduction to Coaching Football – previously known as FA Level 1 – is the perfect launchpad for anyone beginning their coaching journey. Whether you're supporting your child’s grassroots team or aspiring to climb the professional ladder, this course provides you with the confidence, knowledge, and structure to get started the right way.


"You don’t need to have played the game to teach the game. You just need the heart to inspire others."

🎓 Course Structure at a Glance


  • 💻 Delivered 100% online

  • 🧠 Self-paced learning (12–15 hours over ~6 weeks)

  • 🗣️ Live virtual classrooms with FA tutors

  • 🌍 Access to England Football's Coach Community

  • ✅ Includes safeguarding and first steps into football philosophy


"Great coaches aren't born — they’re developed through learning, listening, and leading."

🧩 What You’ll Learn – Module by Module


🔒 Creating Safe, Fun and Inclusive Environments


This is the foundation of the course. You’ll learn how to:


  • Create sessions that are safe and enjoyable

  • Understand and act on safeguarding responsibilities

  • Welcome players of all backgrounds and abilities


“Happy players learn best. Safe environments grow the game.”

🧬 The England DNA – Building a Coaching Identity


Explore the FA’s national coaching framework:


  • Develop your own values and coaching style

  • Understand the England DNA and its five key elements

  • Learn the importance of a player-centred approach


🧠 Focus: The Whole Player – Technical, Tactical, Physical, Psychological, and Social development.


🧠 Planning and Delivering Sessions


Get hands-on with session design:


  • Learn how to use the STEP principle (Space, Task, Equipment, People)

  • Design engaging, age-appropriate training plans

  • Develop flexible session structures with warm-ups, core activities, and wrap-ups


📋 Includes ready-made templates and example sessions to inspire you.


🧒 Understanding Your Players


To coach effectively, you must understand who you’re coaching:


  • Learn to adapt communication to suit different age groups

  • Recognise developmental stages of young players

  • Build confidence, creativity, and resilience in your team


“It’s not just about coaching footballers. It’s about developing people.”

🎯 Coaching Through Games


Game-based learning is the heartbeat of modern coaching:


  • Use small-sided games to teach decision-making

  • Keep players active, involved, and learning

  • Turn mistakes into learning moments in real-time


🕹️ Practical tip: Make your sessions look and feel like the game!


📈 Next Steps in Your Coaching Journey


Wrap up with a roadmap for development:


  • Learn about the FA Level 2 / UEFA C Licence

  • Discover CPD opportunities and mentor programmes

  • Reflect on your coaching philosophy and long-term goals


“Coaching is a journey — and this is only the first exciting step.”

🤝 Why This Qualification Matters


Completing the FA’s Introduction to Coaching Football shows that you’re serious about doing things the right way — prioritising development, inclusion, and enjoyment over just winning.

You’ll leave the course with:


✅ A clear coaching philosophy

✅ Practical session ideas

✅ A toolkit for safe, effective coaching

✅ Confidence to lead your team, your way


🌍 Work with a Coach Who’s Been There


Steve Halls is an FA qualified football coach offering consultancy, talent identification, mentoring and player representation in Cheshunt and the surrounding areas. In today’s connected world, Steve can offer his services to players, clubs, and organisations across the globe. Whether you're local or international, you’ll benefit from a coach who brings grassroots knowledge with global insight.











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