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Soccer Aid: A Legacy of Giving




Two decades ago, Robbie Williams and football agent Kenneth Shepherd attended a charity match at Newcastle’s St James’ Park stadium. Inspired by the event, they envisioned a similar spectacle to raise funds and awareness for children in need across the globe. This vision materialised into Soccer Aid for Unicef in 2006, initially intended as a one-off event. Fast forward 18 years and 13 star-studded matches, Soccer Aid has raised an astounding £106 million for children in some of the world's most deprived areas.


Sunday’s match at Chelsea’s Stamford Bridge, witnessed by a packed crowd and 3.6 million TV viewers, was a testament to Soccer Aid's enduring appeal. England's 6-3 victory over the World XI, their first win since 2018, alone raised £15 million for Unicef. Reflecting on this success, Robbie Williams expressed his gratitude: “Thank you for your kind messages about Soccer Aid. Un-f-ing-believable. Just absolutely incredible. So proud and so pleased.”


The impact of Soccer Aid is profound, both in terms of funds raised and awareness generated. Robbie Williams, who began working with Unicef in 1998 and became an ambassador two years later, has seen his brainchild grow beyond expectations. "Soccer Aid has spiralled into something I couldn’t have ever imagined," he remarked. "It's helped so many people and raised incredible awareness for Unicef."


Kenneth Shepherd, son of ex-Newcastle owner Freddy Shepherd, recounted the origins: “The idea was conceived when Dad and I met Robbie at The Match in 2004. Suddenly, Soccer Aid was born, turning into a global initiative for children around the world.”


Sunday’s match was not just a fundraiser but also a source of entertainment, featuring moments like Tommy Fury's comedic missteps. Robbie Williams' pride in the event was palpable: “Soccer Aid has teams in place to work year-round to organise the event and help distribute the funds with Unicef.”


Steve Halls, founder of NexxtGen Football, shares in this pride, emphasising the importance of such initiatives. "Soccer Aid represents the spirit of football - uniting for a greater cause. As we gear up for our new season, it's inspiring to see how football can make such a significant impact off the pitch."


The light-hearted moments, such as Tommy Fury's humorous on-field antics and Jose Mourinho’s pitch invasion to tackle singer Olly Murs, add to the event's charm. But beneath the fun lies a serious commitment to making a difference. Robbie Williams noted, “Donations could help Unicef provide life-saving food supplies, ensure children receive vaccinations, and help get children back to school.”


The competitive spirit among participants, from ex-footballers to celebrities, enhances the event's appeal. Notably, Chelsea legend Frank Lampard and his uncle, Harry Redknapp, brought professionalism and a desire to win to the England team.


Soccer Aid’s journey from a single match to a global fundraising phenomenon underscores the power of football to effect change. Robbie Williams, a British icon and a dedicated philanthropist, has created a legacy that will continue to inspire and support children worldwide.


Join us in supporting this incredible cause. Donate to Soccer Aid and help Unicef continue their vital work.


 

Steve Halls is an FA qualified football coach and football consultant, working at grassroots level but hugely passionate about the beautiful game as a whole. Steve works closely with clubs in his local area and offers consultancy services, mentorship, and player representation.


June is Men’s Health Awareness Month: A Critical Dialogue We Need to Have




June is a month dedicated to the vital cause of Men’s Health. It serves as a reminder for men to prioritise their health, encompassing both physical and mental aspects. This initiative aims to heighten awareness, encourage regular health check-ups, and promote healthy lifestyles among men. However, Men’s Health Month extends beyond the physical realm, casting a spotlight on mental health, a topic often overshadowed by stigma and stereotypes. As we delve into this subject, it is crucial to understand the multifaceted nature of men's health and the societal implications of neglecting it.


The Physical Aspect: Beyond the Surface

Physical health is often the first thing that comes to mind when discussing men’s health. Regular exercise, a balanced diet, and routine medical check-ups are fundamental components of maintaining physical well-being. However, statistics reveal a troubling trend: men are less likely to visit doctors for routine check-ups compared to women. This reluctance can lead to late diagnoses of various health conditions, including heart disease, diabetes, and certain types of cancer, which could have been managed more effectively if caught early.

Key Physical Health Tips for Men:

  • Regular Check-Ups: Routine health screenings can detect issues early when they are most treatable.

  • Balanced Diet: A diet rich in fruits, vegetables, lean proteins, and whole grains supports overall health.

  • Exercise: Regular physical activity can prevent chronic diseases, improve mood, and enhance longevity.

  • Quit Smoking and Limit Alcohol: Reducing these can significantly lower the risk of numerous health issues.

The Silent Struggle: Men’s Mental Health

While physical health is paramount, mental health is equally crucial. Men’s mental health often goes unaddressed due to societal expectations and stigma. The stereotype of the stoic, unflappable male persists, discouraging men from expressing vulnerability or seeking help. This cultural norm contributes to alarming rates of mental health issues among men, including depression, anxiety, and suicide.

Alarming Statistics:

  • Men are nearly four times more likely to die by suicide than women.

  • Depression in men often goes undiagnosed, as men are less likely to seek help.

  • Substance abuse is more prevalent among men, often used as a coping mechanism for unaddressed mental health issues.

Breaking the Silence: Encouraging Open Conversations

Addressing men’s mental health requires dismantling the stigma surrounding it. Open conversations about mental health can normalise seeking help and expressing emotions. It’s essential to create environments, both at home and in the workplace, where men feel safe to discuss their mental health without fear of judgment.

Steps to Promote Mental Health:

  • Encourage Open Dialogue: Foster environments where men feel comfortable discussing their mental health.

  • Seek Professional Help: Encourage men to consult mental health professionals when needed.

  • Support Networks: Building strong support systems with family, friends, and peer groups can provide crucial emotional support.

  • Mindfulness and Stress Management: Practices such as meditation, yoga, and stress management techniques can improve mental well-being.

The Intersection of Physical and Mental Health

Physical and mental health are deeply interconnected. Poor physical health can lead to mental health issues and vice versa. For instance, chronic illnesses can result in depression or anxiety, while mental health disorders can lead to poor lifestyle choices, affecting physical health. Therefore, a holistic approach to health, considering both physical and mental aspects, is essential for overall well-being.

Holistic Health Tips:

  • Integrated Health Practices: Combining physical exercise with mental health practices, such as meditation or counselling, can enhance overall health.

  • Healthy Lifestyle Choices: Balanced nutrition and regular exercise benefit both physical and mental health.

  • Routine Health Checks: Regular visits to healthcare providers should include mental health screenings.

The Role of Society in Men’s Health

Society plays a significant role in shaping attitudes towards men’s health. Educational campaigns, policy changes, and workplace wellness programs can make a substantial difference. By promoting a culture that values health and well-being, society can help dismantle harmful stereotypes and encourage men to take proactive steps towards their health.


Societal Changes Needed:

  • Awareness Campaigns: Public health campaigns can educate men about the importance of regular health check-ups and mental health care.

  • Policy Support: Government policies that support mental health services and preventive care can improve health outcomes.

  • Workplace Wellness Programs: Employers can offer wellness programs that address both physical and mental health, creating healthier work environments.

A Call to Action

June’s Men’s Health Month is not just a calendar event; it’s a call to action. It’s a reminder that men’s health encompasses both physical and mental well-being and that addressing one without the other is incomplete. By fostering open conversations, encouraging regular health check-ups, and promoting healthy lifestyles, we can make significant strides in improving men’s health. Let’s use this month as a starting point to advocate for a more holistic approach to health that considers the intricate balance between the body and mind.

Remember, health is not just the absence of illness but a state of complete physical, mental, and social well-being. This June, let’s commit to a healthier future for men everywhere.


Look after yourselves, look after one another!


NexxtGen Football Announces Exciting New Partnership with We Make Footballers





NexxtGen Football is thrilled to announce an exciting new partnership with We Make Footballers, a renowned organisation dedicated to providing top-tier football coaching for children aged 4-12. This collaboration aims to enhance the footballing experience for young players by combining NexxtGen Football's expertise with We Make Footballers' proven training methods.


"We are We Make Footballers, we provide football coaching for 4-12 year olds split into 4-7 year olds and 8-12 year olds. We work on developing the youth of today in the beautiful game in a fun, passionate and safe environment. Our local Cheshunt Academy is run by Alfie and Alessio and we run on Wednesday evenings and Saturday afternoons during school term times.


There are WMF Academies all around the country and we have recently become global opening a franchise in Miami! We have had some great talent so far throughout the network who’s careers started with We Make Footballers, Alfie Gilchrist, Michael Olise, just to name a couple. We are always on the lookout to help others develop their existing skills or get into football for the first time, we welcome anyone of any ability.


Our Cheshunt Academy will also be looking to host holiday camps and Talent ID events in the future. Talent ID events are opportunities for children to be scouted by Chelsea, Arsenal etc. Boys and girls are welcome to our sessions!"


With the establishment of the Cheshunt Academy in February 2024 by Alfie Cross and Alessio Cuffaro, We Make Footballers continues its mission to offer a safe, fun, and passionate environment for young football enthusiasts. Both Alfie and Alessio bring a lifetime of football experience to their roles, driven by a shared passion for helping the youth develop their footballing abilities.


Steve Halls, founder of NexxtGen Football, expressed his enthusiasm about the partnership: "This collaboration with We Make Footballers aligns perfectly with our mission to provide quality coaching and development opportunities for young players. We Make Footballers has a fantastic track record, and together, we can create even more pathways for children to achieve their footballing dreams. Our combined expertise will ensure that every child, regardless of their starting point, can enjoy and excel in football."


This partnership will leverage NexxtGen Football’s deep-rooted connections and extensive expertise to support We Make Footballers in reaching even more young players. The weekly group training sessions will serve as an excellent foundation for aspiring players looking to transition into local grassroots clubs or professional academies. To date, We Make Footballers has successfully helped over 200 players secure professional contracts.


We Make Footballers' flexible training options ensure comfort and convenience for both players and parents. They offer indoor and outdoor facilities, emphasising technique during the winter months and applying those skills on larger fields in the summer. The comprehensive one-year syllabus provides structure, but families can choose to participate in block sessions, offering adaptability to their schedules.


Over the past 10 years, We Make Footballers has grown into a successful football franchise, coaching over 7,000 children every week across more than 46 venues. Their mission is to provide best-in-class professional football coaching for boys and girls of all abilities. With a unique coaching methodology grounded in common sense and a passion for football, they create the perfect environment for children to learn and develop.


Personalised coaching is at the heart of their approach. Whether a child is new to football or aspires to go pro, We Make Footballers offers tailored coaching to match each child's ability. The organisation prides itself on hiring the best professional coaches and utilising quality grounds, often with both indoor and outdoor facilities, ensuring a supportive and safe environment.


With a remarkable rating of 4.9 out of 5 based on 565 reviews on TrustPilot, We Make Footballers is trusted by parents and loved by children. Their Cheshunt Academy, along with 117 other venues throughout England, offers excellent value for money and easy access to top-quality football training.


Steve Halls further commented, "We Make Footballers’ commitment to nurturing talent at every level resonates with our values at NexxtGen Football. This partnership is a testament to our dedication to grassroots development and our belief that every child should have the opportunity to grow in a positive and supportive environment."


Why do children and parents in Cheshunt love their training? Improved football techniques, the opportunity to build lasting friendships, and the benefits of exercise disguised as fun are just a few reasons. Additionally, their unique sessions enhance cognitive functions, helping children develop better concentration, learning, listening, and decision-making skills.


To book your child's free training session and experience the benefits firsthand, visit We Make Footballers Cheshunt Academy. It only takes three minutes to secure your spot.


Best wishes,










Steve Halls is an FA qualified football coach and football consultant, generally working at grassroots level but hugely passionate about the beautiful game as a whole. Steve works closely with clubs in his local area and offers consultancy services, mentorship, and player representation.

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