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Today marks a significant milestone in the realm of youth football as The FA launches The Greater Game campaign. This groundbreaking initiative, aimed at young people aged 12-16 and their families, seeks to instill healthier life choices through the power of football.


At NexxtGen Football, we wholeheartedly endorse The Greater Game and its mission to promote youth well-being. As a platform deeply invested in the holistic development of young footballers, we recognise the pivotal role that sport plays in shaping not only athletic skills but also life skills. The Greater Game aligns seamlessly with our core values, and we are proud to throw our support behind this transformative initiative.





Central to The Greater Game is a grassroots programme developed in collaboration with Nuffield Health, focusing on four fundamental elements: move, eat, sleep, and think. This programme equips coaches with the tools to integrate these principles into their coaching sessions, fostering healthier habits among young players. It's a proactive approach that transcends the boundaries of sport, nurturing well-rounded individuals both on and off the field.


As founder of NexxtGen Football, I am personally inspired by The Greater Game's vision and potential to create positive change. "The Greater Game represents more than just a football initiative; it's a movement toward healthier, happier futures for our youth," says Steve Halls. "By leveraging the universal appeal of football, we can instill valuable life skills and promote well-being among young players."


The Greater Game couldn't have come at a more critical juncture. In an age where sedentary lifestyles and poor dietary habits are increasingly prevalent among young people, initiatives like these are essential to combatting the health challenges of our time. Through The Greater Game, The FA aims to empower young individuals to take control of their health, one small step at a time.


At NexxtGen Football, we are committed to championing The Greater Game and supporting The FA in their mission to foster healthier, happier communities through football. Together, we can create a brighter future for the next generation of athletes and leaders.


Join us in supporting The Greater Game and together, let's make a difference in the lives of young footballers across the nation.







In the world of grassroots football, the scoreboard often tells only part of the story. While victory may be sweet for the team that emerges triumphant, the question remains: who is really winning when the scoreline reads 15-0? As coaches, parents, and players, it's essential to delve deeper into the dynamics at play on the pitch and consider the broader implications of such lopsided outcomes.


Steve Halls, founder of NexxtGen Football, offers insights into the complexities surrounding one-sided matches and the lessons they impart beyond the final score. "In grassroots football, the focus should always be on player development and fostering a positive learning environment," he asserts. "While winning is undoubtedly a part of the game, it's equally important to prioritise the holistic growth and well-being of young players."


One of the primary concerns arising from heavily one-sided matches is the potential impact on the losing team's morale and confidence. A crushing defeat can be demoralising for players, particularly at a young age when they are still developing their skills and self-esteem. As Stev emphasises, "We must remember that every player takes to the field with the desire to compete and improve. It's our responsibility as coaches and mentors to ensure that they feel valued and supported, regardless of the outcome."


Moreover, the disparity in scores may raise questions about the balance of competition and the effectiveness of league structures in promoting fair play and equal opportunities for all teams. While some argue that such matches offer valuable learning experiences for both winning and losing sides, others contend that they underscore systemic issues within grassroots football, such as disparities in resources, training opportunities, and coaching quality.


From a developmental standpoint, blowout victories also present challenges in maintaining player engagement and motivation. In the face of repeated defeats, players may become disillusioned with the sport, leading to dropout rates and diminished participation levels. Steve emphasises the importance of fostering a supportive and inclusive environment where every player feels empowered to reach their full potential. "We must cultivate a culture of encouragement and resilience, where setbacks are viewed as opportunities for growth rather than reasons for discouragement," he asserts.


Ultimately, the true measure of success in grassroots football extends beyond the confines of the scoreboard. It lies in the bonds forged between teammates, the lessons learned through adversity, and the character development that occurs both on and off the pitch. As Steve reflects, "When we prioritise the well-being and development of young players above all else, everyone emerges as a winner, regardless of the final score."


In the pursuit of excellence, let us strive to redefine victory not solely in terms of goals scored and matches won, but in the lasting impact we have on the lives of young athletes. For in the game of football, the greatest triumphs are often found in the journey of growth, resilience, and camaraderie shared by players, coaches, and communities alike.








@bobbymoorefund / @cr_uk


I am proud to stand alongside the Bobby Moore Fund in their mission to tackle bowel cancer. On Friday, April 26th, we are rallying our friends, supporters, and fellow football enthusiasts to join us in donning our favourite football shirts for #FootballShirtFriday. Together, we can make a real difference in the fight against this devastating disease.


Bobby Moore, a football legend and icon, was taken from us far too soon at the age of just 51. In the wake of his passing in 1993, his widow Stephanie Moore OBE established the Bobby Moore Fund, dedicated to funding groundbreaking research into bowel cancer. Since its inception, the fund has made significant strides in reducing bowel cancer mortality rates by over 30%.


However, with 46 lives lost to the disease every day in the UK alone, our work is far from over.

#FootballShirtFriday is more than just a chance to show off our team colours – it's an opportunity to make a tangible impact on the lives of those affected by bowel cancer. By wearing your football shirt, sharing a selfie on social media using the hashtag, and donating to the Bobby Moore Fund, you can help fund vital research that saves lives.


Together, we can honour the legacy of Bobby Moore and support the ongoing fight against bowel cancer. Join us in raising awareness and vital funds for this important cause. Every contribution, no matter how small, brings us one step closer to a future where bowel cancer is a thing of the past.


Join in the fun and make a difference by visiting our fundraising page. Together, we can score a victory against bowel cancer. Thank you for your support.









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